
Catfishing and impersonation
Also known as: military romance scam, celebrity impersonation scam, stolen-identity profile
How it works
Scammers build profiles from photos stolen from real people – often soldiers, professionals or celebrities – and invent a life that explains why they cannot meet: deployed overseas, working on an oil rig, with an international organisation, or too famous. The persona is used to run a romance scam, often escalating to requests for money for fines, shipping, releasing valuables, medical care or frozen bank accounts. Third parties such as a fake 'attorney' may join in, and celebrity impersonators send AI-generated 'selfies' as proof.
Red flags
- They say they are deployed military, on an oil rig, a doctor with an international organisation, or otherwise overseas
- They cannot video call or the call always fails
- Their photos appear elsewhere online under a different name
- A celebrity or public figure contacts you privately and starts a relationship
- Third parties (a 'lawyer', 'doctor', 'manager', 'commanding officer') contact you asking for money
- They send documents (passport, ID) as 'proof' of identity – romance scammers use forged documents
Recent cases
Real cases reported by courts, police, regulators and the press. People facing pending charges are presumed innocent, and private victims are not named.
The numbers
- FTC: the most common romance-scam lies for not meeting were being in the military overseas and working on an offshore oil rig; 24% of people who lost money to romance scams paid with gift cards. (2022) source
- IC3 recorded $797.9 million lost to government impersonation scams in 2025 (separate from romance). (2025) source
If it is happening to you
- Reverse-image-search every profile photo and search the claimed name with 'scam'.
- Insist on a live video call early; keep excuses in mind.
- Never send money for fines, shipping or medical bills to someone you have not met in person (FTC).
- Treat any private romantic approach from a celebrity as a scam.
- Report the fake profile to the platform, then report any losses.
Where to report
Related scams

Romance scams
A scammer builds an online relationship using a fake or borrowed identity, often over weeks or months, and invests heavily in attention and affection.

Pig butchering
A friendly or flirtatious contact – often on a dating app, social media or a 'wrong number' text – builds a relationship and casually mentions success trading crypto, gold or forex as a 'side job'.

Sextortion and image blackmail
The criminal poses as an attractive person (often a young woman) on a dating app, social media or game, flirts quickly, and persuades the target to exchange nude images or join an intimate video call that is secretly recorded.
Sources
- https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2023/02/romance-scammers-favorite-lies-exposed
- https://consumer.ftc.gov/articles/what-know-about-romance-scams
- https://fortune.com/2025/01/16/brad-pitt-ai-scam-fake-relationship-french-woman
- https://www.nme.com/news/film/brad-pitt-fraudster-scams-french-woman-out-of-800000-using-ai-3828904
- https://komonews.com/news/local/nigerian-man-sentenced-to-5-years-in-prison-for-million-dollar-romance-scam-victims-online-dating-scams-match-zoosk-and-christian-cafe
- https://www.armytimes.com/news/your-army/2024/04/22/former-soldier-sentenced-in-romance-scams-that-stole-350000/
- https://www.ic3.gov/AnnualReport/Reports/2025_IC3Report.pdf
Research compiled 28 September 2026.
